What I do
Marketing consulting
Looking for someone who can solve your problem in ten minutes, with the book of answers and the crystal ball? I suggest you look elsewhere. I work differently.
Stimuli, reflections, ideas, suggestions, relationships, connections between marketing, technology, philosophy and design: every cue can become the spark for the creative development of a communication project, to create beauty using different styles and transmit value, attract, orient, engage the customer.
A real strategy cannot be done with algorithms and artificial intelligence alone; those are powerful tools, but it takes something else to make a difference. We start from a careful needs analysis, the deep whys, sometimes already evident, other times to be discovered, to set realistic goals and develop an effective brand strategy.
We analyze your company’s online presence and that of your competitors to identify the potential and uniqueness of your business, to open up to new developments and find the most innovative solutions.
I believe it is time for companies to create strong brand identities supported by content strategies that speak to the heart of our interlocutor, that can be consistent, bold, sometimes against the tide. It will not be the choice of logo or the colors of your Linkedin cover to make the difference alone, but the set of actions taken in a multichannel logic and the affirmation of it’s uniqueness. Ready for this journey together?
Digital Strategy
It is the heart of my consulting. Thinking about business models, planning activities, identifying buyer personas, markets, studying competitors and developing marketing strategies is my daily challenge. I try to respond to different needs by using a team of professionals who specialize in different areas from SEO to graphic development, coordinating people and information while keeping the focus on the client’s objectives.
Copywriting
In a world seemingly dominated by images, words become even more important, thanks to their power to create reality, arouse emotions, and make us travel to unknown universes.
Not only storytelling but a real storydoing, to tell the story of your own business, by doing. Whether it is the headline of a newsletter, the About Us section or a post on Linkedin, each word presents and defines us. All this is enhanced by discussing blogs and long copy, essential parts of an effective SEO strategy to expand the website with additional pages that can be indexed through keywords.
Social Media Marketing
Kick a bush and out will come twenty social media managers and fourteen content creators. Everyone can say they work with social media, but few know how to communicate something that sticks in time.
Following the selection of the best channels to intercept your target audience, the drafting of an editorial plan and quality content crafted according to the principles examined we will make a difference in an ever-changing context, monitoring and improving over time.
Personal Branding
Everyone is unique, with a story worth enhancing. I help professionals reinvent themselves, advance in their careers, or become more appreciated within their teams. I support this growth starting from dialogue, listening, and sharing ideas for a personal branding strategy that expresses their distinctive values.
I utilize tests, games, and canvases to formulate a clear vision of goals, identify peculiarities, communication styles, and effective channels. I offer the experience accumulated over years of working on personal projects to those who wish to explore their hidden abilities.
Training
There are those who make money by selling non-sense courses, promising great results in no time. Then there are the big gurus, who have answers to everything. And Then there are those like me, who work their way between consulting, special projects and personal branding to try to offer information and training courses that, starting from a solid theoretical foundation, are based on their own experience. Therefore, Over the years, I have held hundreds of training courses for professionals, companies, agencies and for certified institutions.
The classroom, in-presence, remotely or in mixed mode is always a forge of ideas, a harbinger of small enlightenments and occasions for special encounters. Some might consider my training approach “atypical,” because yes, I send slides at the end but the course may vary depending on the day. In fact, I try to enhance the moment (otherwise you might as well watch a video online), making the sharing of ideas and knowledge the very essence of the experience, which, thanks to the active participation of the group, is always unique and different. And on top of everything, I want to be able to have fun and learn something new.
Each program is thus enriched with relationships that cross the boundaries of individual subjects to open up to the world of creative thinking, design and philosophy.
The courses I hold cover a wide range of topics through a cross-cutting, cross-industry approach.
Digital Marketing
Knowing the principles behind marketing and the most effective activities for online promotion constitute my bread and butter.
The differences between inbound and outbound marketing, the tasks of a project manager, the effective use of Linkedin and sales navigator, best practices for social media strategies, such as lead generation, content marketing, funnel, SEO and email marketing are some of the topics I cover.
Digital wellness
It is easy to develop love-hate relationships with the digital world. There are days when we thank heaven that it exists, and others when we would like to give up everything and become mountain hermits.
As a result of years of studying and implementing projects such as Digital Detox Design, I have developed a training course dedicated to those who want to rediscover the pleasure of a disconnected life, without necessarily having to say goodbye to today’s reality.
Digital Wellness
Digital technologies represent a true revolution for humanity. They have opened up unimaginable scenarios, with undeniable advancements. However, in this new digital world, the need to address the issues that new tools bring with them, both personally and professionally, is increasingly emerging.
In years of supporting businesses, schools, and organizations, I have observed that solving the “objective problem” is not as complex as managing group dynamics, uncontrolled emotional states, stress, anxiety, dysfunctional attitudes, lack of awareness, and communication difficulties.
These challenges have become even more daunting with the advent of social networks and apps that pollute our minds and keep us glued to our smartphone screens far beyond what is necessary. Studies highlight how the repercussions are multiple at the level of our mnemonic capacities, analysis and creativity, cognition, and emotional and relational well-being.
In the workplace, in particular, discomfort is constantly growing.
Today, with the advent of Artificial Intelligence, the pace is accelerating further, and we are therefore called to develop new coping strategies considering additional levels of complexity in a phase of repositioning the “human” role.
In the future, we will increasingly need to safeguard psychophysical and social well-being starting from a greater awareness of their impact on our lives.
Through contemplative studies integrated with research on the digital world, I propose paths to reflect on emotional states, relationships, and thoughts in relation to one’s activities.
Courses
Training is crucial. Being correctly informed about the workings of digital technologies and how they shape our emotions, our way of thinking, interacting, writing, and acting allows us to reach new levels of awareness and to regain freedom in our choices by recovering well-being, quality time, and concentration.
Workshop
It’s one thing to know something because you’ve read about it; it’s another to experience it directly. Alongside theoretical courses, I offer workshops and labs to experience digital detox firsthand and acquire techniques useful for detoxing from information overload. Through breathing exercises, we work together to achieve greater awareness on a physical, emotional, and mental level.
Events
Digital Detox Design is the concept that I have developed since 2018 to involve artists, designers, educators, and professionals in order to create events, installations, and exhibitions on the theme of digital wellness. Participation in Design Week in Italy and across Europe has allowed for the expansion of the network, reaching an increasingly wider audience.
Events and special projects
Too many times I have attended events full of expectations, sure that they would leave me a thought, a reflection, an insight, and then find little more than an aseptic display of products, or having to deal with obvious organizational problems that irreparably compromised the user experience.
I believe that an event can be much more. It can become an immersive experience capable of leaving an indelible mark. It is precisely these that even after time are remembered and can be inspiring. I decided to switch from the participant’s side to the organizer‘s side to test myself, not because I consider myself better but to put something of my own into it.
I conceived and developed the Digital Detox Design project bringing Living Experience to life during Milan Design Week 2019. I curated of Digital PR & Press for 4 editions of Bologna Design Week until I decided to take part in it by organizing my own projects such as Esprit du vélo and Alkemia. Finally for several years I have been collaborating in the realization of TEDxReggioEmilia as a volunteer for concept writing, social media management, speaker interviews, partner meetings, invitations, text revision, etc.
Organizational knowledge, art direction, development skills, a network of collaborators and professionals in the world of Design. These are all aspects I bring with me to every event and project I am involved in.
