While exploring this year’s Fuorisalone, some of you might have come across the “Boring Phone,” a result of the collaboration between Heineken and Bodega. What’s interesting about this technologically obsolete item?

“The Boring Phone” takes us back in time to remind us to connect primarily with tangible, real experiences. We’ve previously discussed dumbphones in an article a few years ago and, more recently, on the Digital Detox Design website, as well as devices imagined and prototyped by Matteo Bandi with the Sidekicks project showcased at both Living Experience at Milan Design Week 2019 and Alkemia in Bologna in September of the same year.

Last year, there was also renewed discussion about young people and the trend of reviving flip phones. I will write more about this soon in another article where I will share an experience I had as a trainer for Social Warning – Digital Ethical Movement in an elementary school class.

More than just nostalgia

Why should we give up all the conveniences of our hyperconnected, highly intelligent, and superpowered cell phone for one that barely receives and makes calls and text messages?

There could be many reasons. I personally bought a reissue of the Nokia 3310 a few years ago but I must admit that I really only switch SIM cards on special occasions, during some vacations, or at times when I can really disconnect a bit, while still staying connected to the world via computer. For many, disconnecting can be challenging, especially for those in digital marketing, where the challenge is almost paradoxical.

However, consciously opting for a simpler phone, even if only for short periods, can lead to significant benefits from reducing tech stress to increasing privacy. Let’s briefly look at some of these.

Minimization of distractions and increased productivity

One of the main benefits of a dumbphone is its ability to reduce distractions. Without apps, games, or constant social media notifications, users find it easier to focus on the task at hand without continuous interruptions. This can lead to a significant increase in productivity, both professionally and personally.

Longer battery life

Dumbphones are known for their incredible battery life. While an average smartphone might need daily charging, a dumbphone can last days, or even weeks, on a single charge. This is particularly useful in situations where access to an electrical outlet is limited or during extended trips.

Simplicity and ease of use

The simplicity of a dumbphone is another significant reason for its choice. For those who want a device just for making calls, a dumbphone is the perfect choice. These devices are generally easier to use, with intuitive menus and fewer complicated features, making them ideal for the elderly or those uncomfortable with modern technology. However, sending SMS is still difficult for me, being accustomed to smart keyboards or voice dictation.

Lower cost

Another major advantage is the cost. Dumbphones are much cheaper than smartphones. Not only is the initial price lower, but maintenance costs and monthly rates tend to be lower as well. For those who want a no-frills phone that does just the essentials, the savings are substantial. With 30 euros, you can bring home a little gem.

Privacy and security

In an era where online privacy is a growing concern, dumbphones offer greater security compared to smartphones. They do not collect or transmit the same amount of personal data. This reduced flow of personal information decreases the risk of privacy breaches and identity theft.

Durability and robustness

Dumbphones are generally more robust compared to smartphones. With fewer sophisticated electronic components and less fragile screens, they are more resistant to drops and impacts. This makes them ideal for use in outdoor environments or in jobs that require a more durable device.

Digital detox

Using a dumbphone can facilitate a digital detox, helping users disconnect from technological abuse and reconnect with the real world. This can have significant benefits for mental health, reducing stress and improving interpersonal relationships.

A Boring Phone for a friend?

Therefore, if “The Boring Phone” represents a new stimulus to question our relationship with hyperconnectivity (the device will not be sold to the public but will only be available through gifts and contests on social media, with a limited edition of only 5,000 units), the idea of making a dumbphone a friend should not be underestimated.

Sometimes the best friends are the quietest ones.