Consulting

While exploring this year’s Fuorisalone, some of you might have come across the “Boring Phone,” a result of the collaboration between Heineken and Bodega. What’s interesting about this technologically obsolete item? “The Boring Phone” takes us back in time to…

Consulting

Artificial Intelligence has rewritten the processes of marketing. From feedback analysis to web content optimization, experimenting with new prompts has become a fundamental strategic activity for innovating business processes. AI is measured not only in terms of technological progress but…

Consulting

Prompted by an enlightening lesson from Professor De Pisapia and some readings, including the book “Meditation as Medicine” by Goleman and Davidson, I share here some insights that have become part of my daily reflections. In recent months, I have…

Consulting

In this New Year’s hodgepodge, I recount what remains in my pantry of words, which is neither the most assorted nor the richest but is mine in the sense that it really cannot belong to anyone else. I write to…

Special Projects

Recently, I discussed cinema at an event for sponsors and supporters organized by the Ennesimo Film Festival, which attracts thousands of viewers annually and develops dozens of school projects. To start the talk, I asked myself: Can cinema be an…

Consulting

It might sound provocative, but to do marketing effectively, it’s necessary to stop doing marketing, at least in the way we’ve imagined it until now. Indeed, new needs and challenges, especially for digital professionals, are increasingly evident, and the responses…

Consulting

Are ChatGPT and Midjourney the only options available? Here’s an article comparing the most famous artificial intelligences with Google Bard and Adobe Firefly. Which one will emerge as the winner? Scenario: an abandoned rocky and desert field, void of life…

Consulting

Daily life continually offers insights into our relationship with new technologies. Here’s a brief reflection on the future of work, encompassing AI, prompt designer, obscure technological processes, and unfulfilled responsibilities. I was in line at a medical clinic, a symbol…

Consulting

Following a newsletter and a discussion, my colleague Mattia shaped our thoughts on brand activism. Engaging is never risk-free, and Pride Month is the perfect time to talk about courage. It’s only the beginning of the month, and you’ve probably…

Consulting

It takes little to realize our fragility. A career setback, a breakup, or a health issue can challenge our firm beliefs. Recently, I was forced to slow down. Nothing serious, but enough to pause the constant flow of emails, meetings,…

Consulting

This short article aims to provoke by defending fake news. I increasingly feel that seeking truth (whatever that means in this complex context) isn’t a priority in our lives. Not as Italians, Europeans, Americans, Russians, or Brazilians, but as a…

Consulting

With Valentine’s Day behind us, let’s focus on the world of singles, which is in some ways more fascinating and interesting. Whether single by choice or circumstance, the digital world comes to the rescue with various dating apps. Beyond Tinder…