To do SEO on WordPress, there are several things you can do to improve your site and thus increase its ranking on search engines. First, ensure your site has a good structure and easy, intuitive navigation. You might also consider using an SEO extension to help optimize your content.
Several ways exist to perform SEO on WordPress. One is to install an SEO plugin like Yoast SEO, which allows you to easily and quickly optimize your site.
There are many SEO plugins for WordPress that can be used as alternatives to Yoast SEO. Some of the most popular options include:
- All in One SEO Pack (available in free or premium versions)
- Rank Math
- SEOPressor
- The SEO Framework
- Google Site Kit
- SEO Squirrly
All these plugins offer similar functionalities to Yoast SEO, such as metadata control, sitemap generation, and keyword optimization. Choose the one that best suits your needs.
You can follow these steps
- Ensure your site is easy to navigate and that your content is well-organized, so search engines can easily understand what your site is about.
- Add a unique title and description to each page of your site. These will be displayed in search results, so it’s important that they’re catchy and provide a good idea of what users will find on your site.
- Use appropriate keywords in all your content. If you’re discussing a specific topic, make sure to use relevant keywords naturally in your titles, headings, and text.
- Create quality content. Search engines reward sites that publish original, quality content. Ensure you offer useful and accurate information to your readers and regularly update your site with new content. Style and Tone-of-Voice should also be aligned and consistent.
- Optimize your site’s images. Use descriptive file names for your images and add alt tags for each image. This helps search engines understand what your images are about and improves your online visibility.
There are many activities we can do: insert internal and external links, pay attention to titles, insert bullet lists and other elements that facilitate reading, check the loading speed of elements on the page, etc. So far, the technical part, which should always be seen within a broader vision.
Don’t take all the indications provided by the tools and plugins mentioned as absolute. For example, keyword density is not a fundamental factor. The indications of the Yoast plugin regarding keyword density in the text can be safely ignored. What we should not ignore, however, is our audience. Understanding how to stimulate, interest, and engage them, sometimes surprise them, or leave them with a doubt.
If you’ve read this far, I have a revelation for you
This short article was also written with the help of ChatGPT. I’m currently experimenting with AI applications for generating images, as with my Christmas gift to clients, and trying to better understand it. So, I’m exploring the world of AI, with curiosity and sometimes a bit of unease, to understand how machines and humans can collaborate. This is the first time I’ve used it to partially write a text.
Why did I choose to talk about SEO with AI? Those who write for the web know how important it is to follow certain principles to maximize their content’s dissemination through search engines. Sometimes we give too much importance to what an algorithm might like, forgetting who we’re really writing for, our target.
The implementation of AI in writing could represent a further step forward, defining a new landscape in content creation. For example, there could be a redefinition of indexing methods, favoring content that AIs can use to generate suitable responses to user queries.
I’ll leave the conclusion to ChatGPT: here’s how it would end an article on SEO and WordPress.
I hope these tips have been helpful. In general, doing SEO on WordPress requires some time and effort, but it can help improve your site’s visibility and increase traffic to it.
